The change is simple.

I stopped asking prospects to "hop on a call with me."

Instead, I now ask: "Would you be interested in a quick video I recorded specifically for you?

The personal video approach is the single most effective outreach strategy I've tested across hundreds of campaigns:

1. Pattern Interruption: Stands out in a sea of text-based messages
2. Trust Building: Shows your face and personality, humanizing the interaction
3. Attention Span: Captures 3-5 minutes of attention versus 3-5 seconds for text
4. Demonstration Value: Shows rather than tells your expertise
5. Commitment Signal: Indicates you've invested time specifically for them

Here’s 3-step execution process:

Step 1: Permission-Based Approach

Instead of sending videos unsolicited, use this psychology-backed approach:

1. First, ask permission to share a video in your outreach message:

   <aside>

   • "Would you be interested in a quick video showing 3 specific ways to improve your {{business area}}?"
   • "I noticed some opportunities on your {{website/profile/page}}. Mind if I share a quick video walking through them?"
   • "I recorded a brief video analyzing your {{business area}}. Would you like me to share it?" </aside>

2. Only create personalized videos for prospects who respond positively

3. This approach creates anticipation and lets you focus effort on engaged prospects