Strategy 1: The Rejection Follow-Up Sequence

When someone says "not interested," most people stop. GTM engineers dig deeper.

Follow-up template for rejections:

Subject: Quick question about [their rejection reason]

Hi [Name],

Thanks for the quick response. I'm always trying to improve our approach.

Quick question: when you said [their specific rejection], was it because:
a) Bad timing
b) Not the right fit for [their role/industry]
c) Something else I missed?

Just trying to make sure I'm reaching the right people with the right message.

Thanks,
[Your name]

P.S. - If you know someone who might be a better fit, happy to send you our one-pager to share.

Why this works:

• Shows you're professional, not pushy
• Often gets detailed feedback
• Sometimes leads to referrals
• Builds your reputation in the market

Strategy 2: The Competitor Intelligence Play

When prospects mention competitors, turn it into market research.

Response template:

Subject: Thanks for the [Competitor] feedback

Hi [Name],

Appreciate you mentioning [Competitor] - always helpful to understand the landscape.

Quick question: what initially drew you to [Competitor] over other options? And how's the experience been so far?

Just trying to understand what matters most to [their industry/role].

Thanks,
[Your name]

Strategy 3: The Timing Intelligence Play

When prospects say "not now," find out when "now" might be.

Response template:

Subject: When does "now" typically happen?

Hi [Name],

Totally understand it's not the right time.

Quick question: for initiatives like [what you're solving], when do they typically get prioritized at [Company]? Beginning of quarters? Specific budget cycles?

Just trying to understand the rhythm so I can follow up at a more relevant time.

Thanks,
[Your name]