Most outreach fails not because of the initial message, but because of inconsistent or non-existent follow-up:

• Repetition Principle: Messages need 5-7 exposures for retention
• Timing Variability: You never know when someone is ready to engage
• Consistency Building: Same message from different angles creates trust
• Professional Persistence: Shows commitment without desperation

https://www.youtube.com/watch?v=XRK42Qcf_qo

5-Touch Sequence Blueprint:

Touch 1: Core Value Proposition (Day 1) Introduce your specific value proposition clearly and concisely.

Touch 2: Reinforcement + Social Proof (Day 5) Same proposition with evidence it works for others.

Touch 3: Case Study Highlight (Day 9) Brief story showing the proposition working for a similar company.

Touch 4: Question-Based Approach (Day 14) Ask if a specific challenge related to your proposition is relevant to them.

Touch 5: Final Value Offer (Day 21) Last touchpoint with maximum value and soft close.

Follow-Up Template Example: