The 5 Key Performance Indicators (KPIs)

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1. Content Engagement Rate

• Target: 5%+ engagement rate on posts
• Measure: (Likes + Comments + Shares) / Impressions </aside>

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2. Profile View Conversion Rate

• Target: 15%+ of content viewers visit your profile
• Measure: Profile views / Post impressions </aside>

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3. Connection Accept Rate

• Target: 60%+ acceptance rate for connection requests
• Measure: Accepted connections / Sent requests </aside>

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4. Message Response Rate

• Target: 25%+ response rate to initial messages
• Measure: Responses / Messages sent </aside>

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5. Meeting Booking Rate

• Target: 10%+ of responders book a meeting
• Measure: Meetings booked / Total responses </aside>

The Conversion Funnel

Stage 1: Content Discovery 1,000 people see your content ↓ 5% engagement rate = 50 engagements

Stage 2: Profile Visit 50 engagements

↓ 30% visit profile = 15 profile visits

Stage 3: Connection/Message 15 profile visits ↓ SalesRobot identifies and messages qualified prospects = 10 messages

Stage 4: Response 10 messages sent ↓ 25% response rate = 2-3 responses

Stage 5: Meeting Booked 2-3 responses ↓ 50% booking rate = 1-2 meetings per 1,000 content views

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