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Table of contents

  1. What is Clay?
  2. Core Use Cases
  3. Top 30 Clay Personalizations
  4. How to Save Clay Credits
  5. 19 Clay Tutorials
  6. How to Master AI Prompting
  7. 10 Copy-Paste Prompts
  8. Implementation Guide
  9. Bonus: Clay Experts to Follow </aside>

🎯  What is Clay?

<aside> ❓ What is Clay 🤔

Clay.com is a data automation platform that helps sales and marketing teams find and qualify leads. It combines over 100 data enrichment tools into a marketplace, and uses AI to automate personalized outreach.

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Core Functions

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Data Enrichment

• Keep contact and business data fresh, reliable, and detailed

• Clay acts as a central hub that pulls from multiple data sources

• Ensures your prospect information is always current

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Trigger Events

• Discover new sales opportunities by tracking real-time events

• Monitor funding rounds, job changes, tech stack updates

• Track company growth signals and buying intent

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Workflow Automation

• Build automated data processes and enrichment sequences

• Streamline your entire go-to-market strategy

• Eliminate manual data entry and repetitive tasks

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Clay starts at $149 per month.

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