Mistake 1: Generic Mass Messages

<aside>

Wrong: "Hi, I help companies with marketing"

Right: "Hi {{firstName}}, noticed {{companyName}} is scaling rapidly. How are you handling the increased lead demand?"

</aside>

Mistake 2: Leading with Credentials

<aside>

Wrong: "I'm John from XYZ Agency, we've worked with 500+ companies..."

Right: "Quick question - are you happy with your current lead generation results?"

</aside>

Mistake 3: Multiple Links in First Message

<aside>

Wrong: Including website, calendar link, and case study PDF

Right: One clear call-to-action maximum

</aside>

Mistake 4: Desperate Follow-ups

<aside>

Wrong: "Did you see my last message? Just checking in..."

Right: "Just helped a similar company increase leads by 40%. Thought you'd find it interesting."

</aside>

Mistake 5: Ignoring LinkedIn Etiquette

<aside>

Wrong: Sending InMails to first-degree connections

Right: Using regular messaging for connected prospects

</aside>