Before creating any content, you need crystal clarity on your Ideal Customer Profile (ICP). Answer these five questions:

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1. Demographics

• Job titles and seniority levels
• Company size and industry
• Geographic location
• Years of experience </aside>

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2. Pain Points

• What keeps them awake at night?
• What's their biggest challenge right now?
• What have they tried that didn't work?
• What's the cost of inaction? </aside>

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3. Goals & Aspirations

• What does success look like for them?
• What metrics do they care about most?
• What would a perfect solution deliver?
• How do they measure ROI? </aside>

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4. Behavior Patterns

• Where do they consume content?
• What type of content do they engage with?
• Who do they follow and trust?
• What triggers their buying decisions? </aside>

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5. Objections & Barriers

• What makes them skeptical?
• What's their budget process?
• Who else is involved in decisions?
• What's their timeline for implementation? </aside>

ICP Validation Checklist

✓ Can you describe your ICP in one clear sentence?

✓ Do you know their exact pain points?

✓ Can you identify them on LinkedIn easily?

✓ Do you understand their decision-making process?

✓ Have you validated these assumptions with real prospects?

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