https://www.youtube.com/watch?v=E5u5_oao6xU

While cold email remains viable, LinkedIn offers significant advantages for professional service outreach:

1. Higher Trust Environment: People expect professional conversations on LinkedIn
2. Decision-Maker Verification: Active profiles confirm you're reaching the right person
3. Multi-Touch Capability: Connection request + message + content engagement
4. Pre-Conversation Relationship: Profile views and content engagement build familiarity
5. Supplementary Intelligence: See mutual connections, career history, and content interests

Don’t believe me? Here’s the proof

I recently interviewed Alicia Dibrell, who earned $60,000 from one LinkedIn campaign.

https://www.youtube.com/watch?v=0v6LnsovrSs

Now that you know it works, let’s break down the LinkedIn Outreach Process:

Phase 1: Pre-Connection Preparation

Before sending connection requests:

• Optimize your profile as a resource, not a resume
• Create 2-3 pieces of relevant content that demonstrate expertise
• View target profiles to create awareness (they'll see the notification)
• Engage with their content if available (thoughtful comments, not just likes)