Most outreach campaigns fail before they begin due to poor targeting. Your success depends first on who you're reaching out to, not what you're saying.

We have developed a method to help you identify the ideal target audience.

The Six-Factor ICP (Ideal Client Profile) Method:

1. Industry Specificity

   • Don't target "business owners" - target "independent financial advisors with 5+ years of experience"
   • Don't target "restaurants" - target "fast-casual restaurant chains with 3-10 locations"
   • Don't target "marketers" - target "B2B SaaS marketing directors at Series A companies"

2. Technology Identifiers

• What platforms do they use? (Salesforce, HubSpot, Shopify)
• What tech stack reveals budget capacity? (Enterprise tools indicate higher budgets)
• What systems indicate pain points? ("Still using QuickBooks" vs. "Recently implemented NetSuite")

1. Geographic Precision

   • Local advantage: "Denver-based tech startups"
   • Regional focus: "Southeast financial services companies"
   • Market-specific: "Law firms serving the Dallas metro area"

2. Size Indicators

   • Employee count as budget proxy:
     • 1-10 employees: $500-5,000/month budget range
     • 11-50 employees: $5,000-25,000/month budget range
     • 50+ employees: $25,000+/month budget range

3. Position Targeting

   • Small business: Target owner/founder (decision-maker)
   • Mid-market: Department heads (VP Marketing, Sales Director)
   • Enterprise: Both director-level (implementation) and C-level (strategic approval)

4. Growth Signals

   • Recent funding announcements
   • Hiring surges in relevant departments
   • New product launches or market expansion
   • Leadership changes