Step 1: Profile Intelligence (30 seconds)
Look for:
- Job tenure (new role = opportunity)
- Career progression (ambitious = good prospect)
- Education background (conversation starter)
- Company size and growth stage
Red flags to avoid:
- Job hopping every 6 months
- Fake or incomplete profile
- No profile photo
- Inactive for 90+ days
Step 2: Content Analysis (30 seconds)
Recent posts reveal:
- Current business priorities
- Pain points they're experiencing
- Industry expertise level