Template 1: Weekly Non-Response Analysis

Campaign: [Name]
Date Range: [Week of X]
Total Sent: [Number]
Meetings Booked: [Number]

NON-RESPONSE BREAKDOWN:
Active Rejections: [Number] ([Percentage])
- Top 3 rejection reasons:
  1. [Reason + count]
  2. [Reason + count]
  3. [Reason + count]

Engagement Without Commitment: [Number] ([Percentage])
- Top 3 engagement types:
  1. [Type + count]
  2. [Type + count]
  3. [Type + count]

Complete Silence: [Number] ([Percentage])
- Open rate: [Percentage]
- Click rate: [Percentage]

KEY INSIGHTS:
1. [Insight from rejections]
2. [Insight from engagement]
3. [Insight from silence]

ACTIONS FOR NEXT WEEK:
1. [Specific change to messaging]
2. [Specific change to targeting]
3. [Specific follow-up sequence]

Template 2: Competitive Intelligence Tracker

Competitor: [Name]
Mentions This Month: [Number]
Context: [Where/why mentioned]

WHAT PROSPECTS SAY THEY LIKE:
- [Feature/benefit 1]
- [Feature/benefit 2]
- [Feature/benefit 3]

WHAT PROSPECTS SAY THEY DON'T LIKE:
- [Pain point 1]
- [Pain point 2]
- [Pain point 3]

PRICING FEEDBACK:
- [Too expensive/cheap relative to us]

OPPORTUNITY:
- [How we can differentiate]
- [Messaging to highlight our advantage]

Template 3: Message Testing Results

Message Version: [A/B/C]
Segment: [Target persona]
Sent: [Number]
Meetings: [Number]

RESPONSE ANALYSIS:
Positive Language That Worked:
- "[Specific phrase that got responses]"
- "[Another phrase that resonated]"

Negative Language That Failed:
- "[Phrase that triggered rejections]"
- "[Language that confused people]"

Questions Prospects Asked Back:
- "[Question 1 - shows interest area]"
- "[Question 2 - reveals pain point]"

WINNING MESSAGE ELEMENTS:
1. [What made this message work]
2. [Specific word choice that resonated]
3. [Pain point that hit home]

LOSING MESSAGE ELEMENTS:
1. [What made this message fail]
2. [Assumptions that were wrong]
3. [Industry jargon that confused]