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🙋🏻‍♀️Hey there! I’m Sachin Rawat

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Why Most Campaigns Get Stuck at 30% (And What It Takes to Break Through)

The Brutal Truth: There are invisible barriers at 30%, 40%, and 50% reply rates. Each one requires breaking a different "rule" that everyone follows. Here's what we discovered by analyzing three campaigns that shattered these barriers.


The Performance Ladder

Reply Rate Barrier What It Means Monthly Impact (1000 messages) Business Reality
30% Barrier Decent but stuck 300 responses Maybe profitable
40% Barrier Good performance 400 responses Definitely profitable
50% Barrier Elite performance 500 responses Scaling problems (too many calls)

The Math That Will Shock You:

A 20-point jump from 30% to 50% isn't just 20% more responses. It's 67% more conversations. That's the difference between struggling and scaling.


The 30% Barrier: Where Most People Get Stuck

What Gets You TO 30%:

Campaign Example - Sergey (37%):

https://www.youtube.com/watch?v=vF9xgfsOT0g

Industry: Marketing Automation SaaS Approach: Educational authority with social proof