Personalizing voice notes can get tricky, since you can’t use a tool like SalesRobot to do it in bulk like your LinkedIn DMs.

But here’s the system I follow to personalize voice notes for my prospects:

The 3-Tier Research System

Tier 1: High-Value Prospects

Find 3-5 specific personalization points:

• Recent company news or acquisitions
• Executive's LinkedIn activity and engagement
• Content they've published or commented on
• Specific business challenges mentioned publicly
• Company initiatives or strategic shifts

Example Script for Tier 1 (Commercial Real Estate Executive):

<aside>

"Hi Susan, noticed your post about repositioning downtown office properties with hybrid work trends. Your Westfield building conversion was impressive. We've helped Brookside with similar strategies, boosting occupancy by 28%. Are you facing similar challenges with your suburban properties?"

</aside>

Tier 2: Mid-Value Prospects

Identify 1-2 specific personalization points:

• Company's primary focus area
• Recent product launches or service offerings
• Target market or customer segment
• Individual's role and responsibilities
• Industry-specific challenges

Example Script for Tier 2 (Marketing Director):

<aside>

"Hi Jason, I see you're leading digital marketing at GrowthTech. Many SaaS marketing directors mention struggling with rising CAC in paid channels. We've developed an approach helping companies like Dataflow reduce acquisition costs. Are you facing similar challenges with your customer acquisition?"

</aside>

Tier 3: Volume Prospects (1-2 minutes of research)

Focus on industry and role-specific pain points:

• Common industry challenges
• Role-based responsibilities
• Typical KPIs for their position
• General market conditions affecting their sector

Example Script for Tier 3 (HR Professionals):

<aside>

"Hi there, I've been connecting with HR leaders dealing with engagement challenges in hybrid work. Most find traditional approaches aren't delivering. We've developed a method for increasing engagement scores by 34% in 60 days. What strategies are you currently implementing?"

</aside>

The Batch Processing Method for Efficiency

1. Research and categorize 10-15 prospects at once
   • Group similar industries/roles together
   • Create research documents with key personalization points
   • Tag prospects by priority tier
2. Create personalized bullet points for each prospect
   • Note specific talking points and relevant insights
   • Prepare customized questions based on their situation
   • Draft personalized openers
3. Record all similar industry/role voice notes in one session
   • Maintain consistent energy and tone
   • Use your personalization notes for each recording
   • Focus personalization on the opening 10 seconds
4. Schedule strategic send times
   • Distribute throughout the day (not all at once)
   • Consider time zones and typical work schedules
   • Aim for 30-60 minutes after they've been active on LinkedIn