The Traditional Mindset (Wrong):
- 5 meetings = success
- 995 non-responders = failure
- Focus only on conversion metrics
The GTM Engineer Mindset (Right):
- 5 meetings = pipeline signal
- 995 non-responders = market intelligence goldmine
- Use qualitative data to compound future results
The Reality Check:
There's a huge difference between:
- Getting 5 meetings + 100 angry "why did you send me this?" responses
- Getting 5 meetings + 200 "interesting but not now" responses
- Getting 5 meetings + 50 "we use [competitor]" responses
Each scenario tells a completely different story about your market position.